Has Feedburner Burnt Out?

If you’ve logged into Feedburner recently you will see a notice asking you to move your account to Google. Ultimately you have no choice as they want all accounts transferred to Google by 28 February, 2009.

Unfortunately this has been an incredibly uncomfortable process for most users in the last week because the move has resulted in a significant drop of subscriber numbers.  For example, subscriber numbers on The Edublogger dropped 50 % and 70 % on my personal blogLarry Ferralzzo experienced similar and asked if I could write a post to explain what’s happening.

You will see on the Feedburner Known Issues and Workarounds for 23 January:

Publishers who have recently moved to Google Accounts may have noticed a significant drop in reported subscriber stats for all feeds. We are actively investigating this issue.  We have identified a likely cause and will hopefully have more information on a resolution shortly. Hang in there, folks.

They were late in reporting this issue as I noticed the problem on 18 January and saw numerous posts in their help forum discussing the issue.

Your subscriber number hasn’t actually dropped, it is just that Feedburner hasn’t been accurately recording your number of readers.  Ironically the problem relates to Google Fetchfeed subscribers not being included in reporting of your subscriber numbers.   How much your subscriber number dropped depends on how many of your subscribers use Google Reader.

Good news is your subscribers didn’t stop receiving your feed from Feedburner.  Better still perhaps Googles fixed the problem as my subscriber numbers returned to normal today.  However a few people are reporting “There was a problem retrieving the feed: Error getting URL: 502 – Bad Gateway” when they’ve tried to move their account.

At present, if you want to monitor how many people subscribe to your blog, Feedburner is still the best option.  Here’s how to:

  1. Adding a RSS Feed From Feedburner To Your Blog
  2. How To Add an Email Subscription to Your Blog
  3. Redirect Your Blog Feed To Feedburner

But as I’ve highlighted before make sure you ALWAYS subscribe to your own posts, ideally in both Google Reader and Bloglines, and by email, so you can spot immediately ANY issues fetching your feed.

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What Do Your Readers Really SEE?

Image of a blogging bookSimple facts from the stats — for my personal blog Mobile Technology in TAFE.

The Facts

  1. Approx. 50 people visit my blog site each day.
  2. Main web browsers used for viewing my blog are FireFox (52.93 % ), Internet Explorer (39.93 %) and Safari (4.87 %).
  3. Approx. 750 people subscribe to my blog and read my posts using a Feed Reader.
  4. Main feed readers used by my readers are Google Reader (68 %) and Bloglines (7 %).
  5. Approx. 35 people prefer to read my posts via email (Feedburner email subscription).

What The Facts Mean

Even with great content people are less likely to subscribe or continuing subscribing to your blog if your posts are hard to read. It’s important to ensure your posts look nice and are easy to read on your blog, when read in feed readers and by email.

You check this by:

  1. Regularly examining the appearance of your blog using a few web browsers! (Read more here)
  2. Subscribing to your blog in a Feed Reader!
  3. Subscribing to your email subscription!

Here’s how to set up:

  1. Google Analytics for obtaining statistics on visitors to your blog (here an intro on how to use use of Google Analytics).
  2. Feedburner for obtaining statistics on subscribers to your blog
  3. Email subscription using Feedburner
  4. Your feed so it redirects to Feedburner to get accurate subscriber statistics
  5. A Google Reader Account and subscribe to blogs

FINAL THOUGHTS

So how did you go:

  1. Notice any problems that you need to rectify when you viewed your blog in different web browsers?
  2. What are your posts like when read in a feed reader like Google Reader? Have any of the embeds you’ve added been removed?

Image was created using txt2pic.com

If you are enjoying reading this blog, please consider feed-icon32x32 Finding and Adding Creative Commons Images To Your Blog PostsSubscribing For Free!