I’ve been asked quite a bit recently “How often should I post to my blog?”

Since blogging frequency is a topic that most bloggers struggle with at some stage I thought it’s time we talked about it. And to be honest the key to success is more about a blogging routine than frequency.

How Often Should You Post To Your Blog?

There’s no magic formula when it comes to blogging frequency. Each blog is different and you need to consider what works best for:

#1 Your time commitments

Writing blog posts take time. Sure posts can be quick but posts are just the finished product of the whole blogging process. Researching informations, reading other bloggers’ posts and writing comments are all important aspects of blogging.

Think realistically how much time per week you can commit to blogging.

#2 Your Readers

Your readers are no different from you. They have commitments; limited time for reading posts and mightn’t handle a lot of content per day.

While bloggers often use frequent posts to build subscriber numbers, it can have the opposite effect and alienate readers. There are very few edubloggers whose readers cope with multiple posts per day. Larry Ferlazzo’s Website of the Day and Richard Byrne’s Free Technology For Teachers are great exception due to their type of posts.

Posting several ‘in depth’ lengthy posts on the same day means your readers will probably only cope with the first post and you’ve just wasted the other posts. It’s always better to schedule these types of posts so they publish a few days apart.

Contrary to what many think most readers don’t normally notice decreased posting frequency, and most won’t unsubscribe to your blog for this reason. Good quality content keeps most readers happy. Poor content, with increased posting frequency, won’t!

#3 What you want to achieve

We all have our own reasons for blogging.

If you’re after high reader comment participation you’ll find increasing posting frequency decreases readers interaction. If subscriber numbers are more important; frequent posts may build readership faster.

Developing a Blogging Routine

As I said “the key isn’t frequency but having a blogging routine”.

Make a decision on how many posts per week or month works best for you and then plan your routine to fit this. Every blogger, including myself, goes through periods where they struggle blogging. A routine, combined with your posting frequency, sustains your blogging while also getting you through blogger’s block.

As a general guide -most readers of edubloggers are extremely happy with two good quality posts per week.

FINAL THOUGHTS

Would love to hear about your blogging routine so I could share your advice to other readers. Please leave a comment to tell us about:

• How often do you blog? And what determines your frequency?
• Do you publish your posts on specific days? And if so why?
• What other advice would you give to new bloggers in terms of blogging frequency and routine?

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